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Print, Radio Ads Stress Convenience of Internet Grocery Service
LOS ANGELES – Busy Northern Californians who have little time for food shopping are the target of a new ad campaign for online grocery delivery service WebVan.
Gardner, Geary, Coll & Young, San Francisco, created the print and radio campaign, the agency’s first for the client since winning the account earlier this year [Adweek, March 1].
Print ads with a new tagline, “The world’s market at your doorstep,” broke earlier this month in major newspapers in the region, including the San Francisco Chronicle, San Francisco Examiner, Oakland Tribune and Contra Costa Times.
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