GGC in 'Command, Control, Charge' of Comdex

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SAN FRANCISCO Gardner Geary Coll has won the creative and media account for Comdex, the fall technology conference in Las Vegas, the agency said.

The San Francisco shop will begin breaking the print and direct mail portions of the global campaign this month. The effort will also include television, online and outdoor advertising, leading up to the November 2003 event.

Spending was not disclosed. TNS Media Intelligence/CMR reported that Comdex had $2 million in media expenditures last year.

The





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