Getting Their Kicks In

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

There’s enough room in the cabin for a soccer team to play a game, according to a playful new television ad for American Airlines.

Created by DDB Dallas for the Latin American market, the spot shows a mischievous boy tossing a soccer ball to a uniformed fellow passenger. The man obligingly springs into action, and the ball zips back and forth among his teammates. A spectacular mid-air split kick is performed with the aid of a fully reclining executive seat.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in