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One thing the folks at Dweck! don’t need is to be put in a hypnotic trance. Shoptalk shudders to think of how many more three-eyed cows and terrifying overgrown squirrels might crop up in its advertising.
And yet Newton Meyers, a hypnotherapist from New York’s Pratt Institute, was invited to the shop recently to let staffers test-drive his creative visualization techniques.
Meyers asked staffers to think of a question, then sent them into a sleeplike state.
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