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Car makers generally trumpet model redesigns with multimillion-dollar ad campaigns. Rubbermaid’s Little Tikes is taking a quieter approach to the first redesign of its Cozy Coupe in 20 years.
Trade advertising from Minneapolis agency Martin/Williams subtly mentions the just-introduced Cozy Coupe II’s “sleek new styling, state-of-the-kid electronics and custom vanity plates” in the body copy. The ads focus on the car’s amazing popularity.
One execution also features photos of a Ford Pinto and AMC Gremlin and Pacer.
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