Georgia Puts 'Dreams in Motion' | Adweek
Advertisement

Georgia Puts 'Dreams in Motion'

Advertisement

ATLANTA After two decades as the state's tagline, "Georgia on my mind" has been retired and is being replaced with the new slogan, "Put your dreams in motion."

The state also enhanced its logo from a faint image of a peach to a colorful design with its leaves trailing behind it, as if it were in motion.

The changes are part of a new $6 million advertising campaign the state plans to launch this fall to attract businesses and tourists to Georgia. The work will begin with a print campaign; television spots are scheduled for next spring.

The campaign is part of an initiative that Georgia Gov. Sonny Perdue announced earlier this year to create a unified marketing message for the state.

"By unifying our state's diverse tourism assets and the marketing efforts deployed to support them, we can better promote Georgia tourism while making our budgets go further," said Craig Lesser, commission of the Georgia Department of Economic Development, which is leading the coordinated effort.

The campaign includes a "Thanks for Keeping Georgia on Your Mind" series of ads to show appreciation to those visiting the state and a new frequent visitor program.

The state's marketing effort is coordinating with a similar effort for Atlanta. The state's capital city is spending $4.5 million to promote itself to tourists and businesses. Ads in that campaign are scheduled to launch next month.

McRae Communications, an independent Atlanta shop, is creating the ads for the state. Grey in Atlanta is creating the advertising for the Brand Atlanta.