Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Genesco Sports Enterprises has been named the sports marketing agency of record for eFANshop.
The Dallas-based client runs online sports stores for major Web sites including MSNBCsports.com, which is due to launch in June.
The account will be managed by Genesco partner Merrill Squires, who directed the sports marketing department at Sports Illustrated from 1985-98. Squires left the magazine to join The Marketing Arm, which was bought last year by Omnicom. He then became a partner to facilitate online business at Dallas-based Genesco.
Duties for eFANshop will include presence marketing, athlete endorsement and promotions, as well as business development.
–J.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in