gender bender

Young men are becoming increasingly “gender fluid” in many ways, including their acceptance of personal-care products that previously were the province of women, a new study by Frankel has found.

Boys as young as 16 are more open to items such as eye gels, self-tanners, tattoolike eye liners and body-hair removers, according to the Chicago agency’s research.

However, the lads may need a bit of a push toward the cosmetics counter. “It’s not that men are out there asking for products that are feminine-oriented,” said Steve Bullock, head of Frankel’s planning department.