Gearon Unveils Giant Brain for Science Museum

A giant pink brain frolicking in a playground is the centerpiece of Gearon Hoffman’s first significant image effort for the Museum of Science.

In a TV spot, an actor dressed in a rubber brain costume races around a playground with his arms and legs sticking out, knee socks and sneakers clearly visible. The brain bumps into a slide, falls from a jungle gym, and plays on the teeter-totter and swings. The spot ends with the message, “Every brain needs a playground.”