Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Looking to distance itself from the spate of industry mergers, Capital Crossing Bank is breaking its first business-to-business campaign from Gearon Hoffman.
“Because of the recent mergers, customers are not necessarily known by their banks,” said Richard Wayne, president and co-chief executive officer at Boston-based Capital Crossing. Ads seek to show that “at Capital Crossing, customers will deal with decision makers,” he said.
A 30-second TV spot, titled “Revolving Desk,” shows a businessman talking to a banker, who says, “Forget about the merger, Bob.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in