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NEW YORK As General Electric begins building its brand in China and pursues greater awareness in Europe, its lead agency, BBDO, has hired its first global account director on the business it has held since 1920.
Fiona Carter, 34, joined the Omnicom Group shop in New York earlier this month as senior account director on the estimated $150 million account (which now includes an Olympics sponsorship over the next 12 years.) Carter arrives from trend predictor Faith Popcorn’s BrainReserve in New York, where she was a senior consultant and worked with BBDO on Campbell’s soup business.
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