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BOSTON – The Weber Group last week leveraged its membership in McCann-Erickson WorldGroup to win public relations duties for personal computer giant Gateway.
The Cambridge, Mass.-based shop was selected following a review of undisclosed agencies. Hill & Knowlton, Edelman PR Worldwide and Patrice Tanaka & Co., all in New York, had previously worked on various portions of the Gateway account. A client official would not disclose whether those shops participated in the review.
Weber president Marijean Lauzier said Gateway’s selection of McCann-Erickson, New York, in April as its ad agency was a factor in her shop picking up public relations chores.
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