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Gateway has held discussions with at least two East Coast agencies about the future of its brand and the direction of its U.S. advertising, sources said last week.
The discussions have been fairly detailed and could lead the client to move a significant portion of its account from McCann-Erickson Worldwide, here, sources said.
The talks are so advanced, a decision by the client could come before yearend, sources said. Gateway spent $230 million in media in the U.S.
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