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SEATTLE Within five years, traditional media options like newspapers, television and directory services will face tremendous upheaval wrought by technology, Microsoft chairman Bill Gates told marketers.
Speaking at the opening of Microsoft’s Strategic Account Summit here for marketers and agencies, Gates said he believes newspapers would be all online in just five years. The only obstacle preventing that now, he said, is the clumsiness of devices to read stories.
“This is a wrenching change for them,” he said, noting that newspapers’ subscription bases are in “inexorable decline” as reading news becomes an online habit.
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