Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Grey Global Group’s G-Whiz simplifies sports in a new campaign for car insurer Progressive Direct.
The New York shop’s three 30-second spots illustrate how Progressive Direct “makes things easy” by showing dumbed-down sports. For example, in one ad a bowling alley is only a few feet long, making strikes easy.
Another spot shows skateboarders going down a small ramp, and a third presents golfers playing with huge golf clubs and giant holes.
In the bowling commercial, a voiceover states, “There’s a reason Progressive Direct hasn’t sponsored bowling.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in