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Charles Schwab & Co. has drawn up an all-star list of contenders for its $30 million sports sponsorship account, most recently handled by Lowe & Partners/SMS.
The shops involved, however, are sensing a bigger opportunity, with the client hinting at more assignments on its estimated $120 million account, said sources.
Schwab has invited nonroster shops Wieden & Kennedy, Portland, Ore.; TBWA Chiat/Day, Venice, Calif.; Foote, Cone & Belding, San Francisco; and BBDO New York to compete for the creative-only business, said Len Short, executive vice president of advertising and brand management for the San Francisco-based financial services company.
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