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LOS ANGELES FRS has named Omnicom Group’s Cutwater as the first agency for its energy drink following a review, according to Brad Harrington, Cutwater president.
Harrington said the agency wouldn’t normally “get involved in a startup business [as such companies] are typically dysfunctional,” but was persuaded to participate based on the strength of the firm’s board. That group includes ex-Coca-Cola global marketing director Pete Sealey; cycling legend Lance Armstrong; Oak Investments venture capital exec Fred Harman; and Richard Rosenblatt, ex-CEO of Intermix, which owned Myspace.com
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