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NEW YORK Frito-Lay Wednesday unveiled details for a new commercial that will tout the crispier taste of Lay’s potato chips. The spot will break Feb. 1 on CBS during Super Bowl XXXVIII.
The 30-second spot, “Grandparents,” via BBDO in New York, is a humorous look at what can happen when a grandson leaves his grandparents alone with only one bag of Lay’s chips. The ad shows how the “irresistibility of Lay’s drives the couple to unexpected lengths to sink their teeth” into the chips.
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