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All the buzz about airline reviews this summer has Shoptalk nostalgic for a good keep-an-airline-account-with-the-most-corny-but-effective-presentation-you-can-think-of story. The most classic one we know dates from July 1990, when GSD&M staged a particularly personal fight to keep the Southwest Airlines account it had held for 10 years.
As if showing Herb Kelleher—then Southwest’s chairman, CEO and president—a film retrospective of the past decade’s work and play together weren’t enough, the Austin, Texas, agency gave its creative presentation in a room done up to look like a cockpit.
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