Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Holland Mark Edmund Ingalls is reintroducing account planning to its suite of services, albeit in a somewhat unorthodox fashion.
Jim Fraser has joined the Boston shop on an open-ended consulting basis to help chief executive Bill Davis form a strategy for incorporating the discipline over the long term, with an eye toward integrating planning across all departments.
Fraser has nearly 20 years in the field and is the owner of Unwig Wittering & Zigo, a planning firm in Edinburgh, Scotland.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in