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NEW YORK Sources at Fox yesterday said the final in-game Super Bowl commercial spot for the Feb. 3 telecast has been sold, but officials would not disclose the buyer.
And some within the network indicated that it might have not been sold to a new advertiser but instead to one already in the game, either as another unit or as an add-on, boosting a 30-second spot to a 60-second unit.
Sources inside Fox said this marks the earliest that the in-game Super Bowl spots had sold out since Fox began broadcasting the NFL in the mid-1990s, spanning five Super Bowl telecasts.
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