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If Austin Howe stays true to his business plan, there may be a waiting list of companies eager to work with his new agency, Four Stories.
Howe, who continues to run radio ad shop Radio land in Portland, Ore., said his new venture is designed to handle four clients—no more, no less.
Four clients “seems to be the num ber we felt we could work on and stay involved with,” said Howe.
The new, six-person boutique has begun offering services unavailable at Radioland, including TV and print creative, and public relations.
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