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BOSTON Rosemary Petta and Susan Ryan, the former chief media and chief strategic officers of Pro Media, have left the agency to start Petta, Ryan & Co., a media consulting firm.
Petta and Ryan worked at Pro Media for 25 and 20 years, respectively, on a variety of accounts including Staples, Hearts on Fire Diamonds, Liberty Mutual and Blue Cross Blue Shield. They also were involved in new business efforts at the 40-person shop.
The two will not be replaced at independent Pro Media in Natick, Mass.,
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