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By Tanya Gazdik
DETROIT–An agency recently formed by former DDB Needham group creative director Bruce Duffey already has landed several accounts, including a branding assignment for Royal Financial Services (formerly Maccabees Insurance Co.), in Southfield, Mich.
Duffey was a group creative director at DDB Needham in Chicago and Detroit (which has since closed). Most recently, he had been a group creative director at D’Arcy Masius Benton & Bowles in Troy, Mich., working on General Motors’ Pontiac division.
Duffey and Ted Nichols, former president and founder of Nichols-Bonnell Data Marketing here, purchased A.R.
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