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NEW YORK Coca-Cola North America’s former vice president for entertainment, music and interactive, Darryl Cobbin, has joined cell phone marketer Boost Mobile as vp, marketing, according to the company.
Cobbin replaces Steve Stanford, who left the company earlier this year, a Boost Mobile representative said.
Boost, a unit of Nextel Communications, specializes in cell phones and related services targeted at the youth market. Launched in California and Nevada, it is planning to expand into seven additional U.S.
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