Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
DETROIT – Visitors to the Ford Motor Co. display at the Detroit auto show in January will be invited to literally get inside the famous blue oval, the corporate trustmark that the automaker highlighted in an ad campaign earlier this year from J. Walter Thompson.
In order to check out the stand, thousands of auto show-goers will have to literally walk into the automaker’s famous logo through a 24-foot tall, 190-foot wide oval opening, said Jan Valentic, Ford vice president of global marketing.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in