Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
The Food Guide Pyramid, a staple in Americans’ nutritional vocabulary since 1992, is getting a new look—and possibly a new shape—with the help of the agency that helped create it.
The U.S. Department of Agriculture’s Center for Nutrition Policy and Promotion, in the midst of updating its nutrition guidelines, last week tapped Omnicom Group’s Porter Novelli to help package the new info. PN will redesign the pyramid graphic, devise a slogan (none is currently used) and craft educational materials targeted at professionals and consumers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in