Flooring Provider Moves Assignment to Arnold | Adweek Flooring Provider Moves Assignment to Arnold | Adweek
Advertisement

Flooring Provider Moves Assignment to Arnold

Advertisement

BOSTON High-end home flooring concern Pergo on Friday said it selected Havas' Arnold to handle its ad account on a project basis.

Independent The Richards Group in Dallas had handled the business.

Sources said Boston-based Arnold outpaced indie Doner in Southfield, Mich., in the final round of a review to win Pergo.

The client spent an average of $12 million annually on ads from 1999-2001, but only $1 million last year, per TNS Media Intelligence/CMR.

Earlier on Friday, a representative of the Raleigh, N.C., client confirmed the company had talked with shops but he declined to name them and said no decision had been made on when, or if, a shop would be selected. A few hours later, Pergo said Arnold had been hired to succeed Richards.

The process was apparently slowed by the departure two weeks ago of client advertising manager Angela Scenna. Pergo has yet to name a successor.

—with Tanya Irwin and Alicia Griswold

This story updates an item posted earlier today.