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Cable network Fit TV is planning a wide-open agency search ahead of its relaunch in 1999.
Executives at the Los Angeles-based network said they plan to contact shops nationwide about the estimated $5 million account.
“We want to find the right kind of agency,” said the network’s new president, Pyper Davis. “We plan to launch a very big promotional push over the next five months.”
Fox/Liberty Networks, which bought a 90 percent stake in Fit TV last year, plans to relaunch the network on Jan.
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