Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Goldberg Moser O’Neill went fishing for a concept to help sell fans for Casablanca Fan Co. and found it had a problem: Consumers figure one fan is as good as the next. That’s when S.F. agency GMO came up with the idea of telling consumers that fans can serve other purposes, not the least of which is providing a light with an automatic timer for goldfish who may not like to sleep when the lights are on.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in