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SAN FRANCISCO Riding the widespread adoption of digital cameras, memory card maker SanDisk this week launches the first TV spot in its 16-year history, part of an ongoing global branding effort.
The 30-second ad, by Havas’ Euro RSCG in San Francisco, debuts during Friday’s Olympic opening ceremonies in Athens, running in the Chicago, Boston and San Francisco markets. New York will be added in November, with the spot extending to other markets in 2005, said Mark Hittie, director of retail marketing for the client in Sunnyvale, Calif.
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