FIRST BASE | Adweek
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FIRST BASE

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Open just a month, The Ballpark has already completed its first campaign for TelePacific Communications, a local business telecommunications carrier.
Eye-opening black-and-white introductory print ads are running in the Los Angeles Times, Orange County Register and other business publications. They consist of partial-page ads facing one another, with a pair of eyes as the only visual. The left side reads, "You're one of 225,000 businesses in L.A. The future of your business relies on telecommunications. We're the company that sees your future." The right side explains the company's advantages over other carriers and gives contact info.
"We wanted to do a campaign that showed them as a company that sees the future of your business," said agency creative director/left fielder Alan Berkes. "They're a company that will grow with [your company] as you grow."
The ad also ran as a single-page color version in the Los Angeles Business Journal and Orange County Business Journal. Local radio supports the print work.
Ads will break next month detailing TelePacific's specific services, said Berkes.
--Teresa Buyikian