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Burnett Unlikely to Pitch, May Drop Footwear Maker’s U.S. Account
CHICAGO–Fila Holding S.p.A. is contacting agencies about its overseas advertising business, sources said. Billings are worth $25 million.
The review was spurred by top management changes at the footwear maker based in Biella, Italy, sources said. In the past two years, Fila has named a new chief executive officer, chief financial officer and chief operating officer. Earlier this month, it hired Allessandro De Pestel from Swatch as vice president, ads and promotions.
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