FIGHTING THE GOOD FIGHT | Adweek FIGHTING THE GOOD FIGHT | Adweek
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FIGHTING THE GOOD FIGHT

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Not every agency can claim a Nobel Peace Prize winner as a client.
Long Haymes Carr, however, can make such a boast. The Winston-Salem, N.C., agency is doing pro bono work for the International Campaign to Ban Landmines (ICBL), which received a Nobel Prize this fall.
LHC has developed print, outdoor and collateral promoting a national lecture tour on the human toll taken by the 100 million landmines buried around the world. The series was developed by the Vietnam Veterans of America Foundation, which co-founded the ICBL.
LHC's campaign features the image of a doll's severed arm holding a daisy. The headline reads: "Wars end. Landmines don't."
The agency had special insight into war as it conceived ideas for the ICBL: art director Anna Bogdon-avic is a Sarajevo native and political refugee.
ICBL encompasses 1,000-plus groups in more than 60 nations.
--Katy Eckmann