Female Chowhounds, Youthful Gamblers, Etc.

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

One might assume that overeating is almost invariably the chief cause of obesity. But that’s not necessarily the way people feel about their own weight. In a survey by Harris Interactive in conjunction with Witeck-Combs Communications, 67 percent of the female respondents described themselves as overweight. Significantly fewer—43 percent—said they overeat. Of course, insufficient exercise and other factors contribute to the nation’s weight problem. In light of the poll’s findings, though, we can speculate that lots of women are in denial about the extent to which they strap on the feedbag.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in