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Just in time for Opening Day, FCB here has launched its first campaign for Major League Baseball.
The $25-30 million effort, which broke nationwide over the weekend, includes a teaser TV spot titled “Anthem” that features images of baseball players, fans and legends. The campaign will continue with a series of public-service announcements for the charities baseball supports and spots plugging the league’s apparel and Web site.
“The relationship fans have with baseball is emotional,” said Tim Brosnan, evp of business for MLB.
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