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By Scott Hume
CHICAGO–Foote, Cone & Belding on Friday said it had resigned the $35 million Snapple account following the beverage brand’s sale to Triarc Cos. in New York by Quaker Oats Co. here.
Ron Bess, president of FCB’s office here, said the sale of Snapple to Triarc–which markets RC Cola and Mistic beverages–created an insurmountable conflict with agency client Cadbury Beverages in Stamford, Conn.
Ken Gilbert, senior vice president of marketing for Triarc’s Mistic unit, claimed it had terminated FCB.
The agency denied it had received such notification.
In a memo to the FCB staff, Bess wrote: ‘Triarc’s beverage business competes for time, attention and share of market within the same distributor network that (Cadbury’s
Dr Pepper and 7Up) brands are sold through.
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