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LOS ANGELES Tacoma Guitars has hired Foote, Cone & Belding to handle its creative and media account without a review, the client said.
The Tacoma, Wash.-based client, whose acoustic guitars are used by musicians such as Natalie Mains of the Dixie Chicks, Peter Frampton and Bonnie Raitt, previously created ads in-house. Billings are under $1 million. Work will primarily include print ads running in music and musical instrument publications.
FCB Seattle general manager Kass Sells said he contacted Tacoma Guitars after reading a favorable article about the company in The Seattle Times.
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