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CHICAGO Interpublic Group’s Foote Cone & Belding here has picked up advertising duties for Fellowes, which makes shredders and other office products.
FCB plans to launch a full campaign including TV, print and in-store work this October in the U.S., the agency said. The campaign is expected to then roll out in Canada, Japan and the United Kingdom.
The Itasca, Ill.-based company, which is privately held, spent $6 million on measured media last year but almost $4 million through the first quarter of 2005, according to Nielsen Monitor-Plus.
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