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Foote, Cone & Belding in Seattle has begun working for Baxter BioScience, the first global account it has won since losing the $70 million Boeing business to FCB Chicago last November.
Baxter BioScience, a biotech company in Westlake Village, Calif., tapped the shop to develop its first brand advertising shortly after the Boeing loss. There was no review.
“This is proof that we can take another global organization and build a brand identity around it,” said executive creative director Mary Knight.
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