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By Scott Hume
CHICAGO–Foote, Cone & Belding is breaking advertising in support of Shout Wipes, the latest extension of S.J. Johnson & Son’s Shout stain-fighter brand.
The Racine, Wis.-based company is completing a national rollout of the product to retailers this month. Shout Wipes are individually wrapped towelettes moistened with instant stain treatment. The product is sold in 12-count packages.
Shout Wipes create a new portable stain-treatment product category, replacing the traditional napkin dipped in the water glass, according to the company.
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