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NEW YORK What do Wrangler jeans, Cub lawnmowers and K-Swiss footwear have in common? All three companies will unveil new campaigns in the coming months, and each will star a well-known athlete: Brett Favre, LeBron James and Anna Kournikova, respectively.
Favre, who in 2007 will be playing his 17th season for the NFL’s Green Bay Packers, will quarterback Wrangler’s fall marketing campaign, which is expected to include TV and print, as well as promotions, point-of-purchase and product ticketing for the Five Star Premium Denim line.
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