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Fattal & Collins of Marina del Rey, Calif., has landed the GameWorks account. Billings were undisclosed.
GameWorks, a joint venture of Sega Enterprises, DreamWorks SKG and Universal Studios, is an entertainment venue that combines video games, music, food, drinks and the Internet.
Fattal was chosen without a review. John Shea, GameWorks’ senior vice president of marketing and sales, who tapped Fattal, had hired the agency to create trade ad assignments when he was a marketing executive at MTV.
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