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McKinney & Silver Pens Consumer Praise in ‘Letters’ Campaign
ATLANTA–The Casablanca Fan Co. shares some faux mail compliments from satisfied customers in a quirky new print effort breaking this month in several consumer magazines aimed at the affluent.
The advertising–part of a five-year, $10 million commitment by the client–was created by McKinney & Silver in Raleigh, N.C.
The “Letters” campaign consists of a series of what appears to be correspondence from Casablanca fans, each with a humorous twist.
One letter is directed to a real estate agent who showed a house next to an airport and near “an alleged cult group.”
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