Bill Westbrook, president and creative director of Fallon McElligott, Minneapolis, is overseeing the agency's developing New York office until a permanent president is found.
Westbrook said the plan doesn't represent a significant change for him since he has been spending much of his time in New York. He said the agency hopes to find a permanent head for the office by the end of the first quarter.
"We've talked to a number of people and are looking to find someone who embodies the spirit and values of Fallon McElligott," he said.
Westbrook said he still plans to pull back from his daily creative duties at the agency sometime within the next year. The agency continues its search for an executive to take over his day-to-day tasks in Minneapolis.
Fallon McElligott Berlin chairman Andy Berlin left in November to open Berlin, Cameron & Partners, taking several clients with him. Fallon's New York office continues to handle Bankers Trust and Conseco.
Westbrook said his focus in New York is to bring together the agency's advertising operations, Duffy Design and new Revolv interactive marketing unit, into one fully integrated agency.