Fallon's Media Director Is Set to Leave

CHICAGO Lisa Seward, Fallon’s media director, is leaving after 10 years at the shop, though she will remain at the Minneapolis firm as it searches for a replacement.

Seward, 42, who joined Fallon in 1996, said she is leaving to start a consultancy. “There’s an appetite I have to play in the space between media and creative. Every marketer is looking to see how to make them play closer together,” she said. “There’s a huge amount of questioning in that new space, and if I didn’t take the leap now, the window would be closed.”