Fallon Promotes Fitzgerald

Fallon has named Michelle Fitzgerald director of connection planning, a new position at the Minneapolis shop. The nine-year agency veteran helped establish the practice—a blend of account and media planning—at the shop in 1999. Prior to that, she was a media planner. Fitzgerald reports to Fallon Minneapolis president Rob White. “Michelle is a connection planning pioneer, not only for Fallon, but also for the industry,” White said in a statement. “We believe in the value connection planning brings our clients and look for Michelle to continue and grow this thriving discipline.”