Fallon McElligott is opening a creative outpost in Los Angeles, in part to tap into local talent which is reluctant to relocate to Minneapolis.
The new office gives Fallon a presence on both coasts, in addition to its Minneapolis headquarters and a London shop that opened in 1998. Fallon L.A. will open its doors with four creatives, including Warren Eakins, who recently worked part time at Leagas Delaney in San Francisco, said David Lubars, Fallon president and creative director in Minneapolis.
Lubars declined to name the other three Fallon L.A. employees because they had yet to inform their current employers. Lubars, chief executive and chief creative officer of BBDO West in Los Angeles before joining Fallon in 1998, said a West Coast office was needed to recruit top creative talent to Fallon.
"We cannot get the numbers [of people] I need [to come to Minneapolis]; we're always shorthanded," Lubars said. "I know [L.A.], the people [there] and can tap into the resources."
Lubars kicked around the West Coast office idea last year when group creative director Chris Robb returned home to San Francisco and joined Publicis & Hal Riney.
There are no plans to turn Fallon L.A. into a full-service office, but Lubars noted that Fallon established a creative unit in New York before fully entering the market.
The L.A. outpost, expected to be running by month's end, will be a Minneapolis-headquartered unit, working on that office's clients, Lubars said.
A West Coast office was in the works before Fallon got deep into discussions about the Publicis Group deal, Lubars said. It will not be considered one of the 10-12 worldwide offices planned for Fallon's global network.
--with Angela Dawson