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Fallon Exits Sara Lee Creative Review

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CHICAGO Fallon has withdrawn from the review for creative duties on Sara Lee's $40 million Ball Park and Jimmy Dean brands, according to an agency representative.

The representative cited a potential conflict for the withdrawl, but declined to elaborate. Remaining in the hunt, according to sources, are: Omnicom shops Element 79, Chicago, and TBWA\Chiat\Day, Playa del Rey, Calif.; WPP's Ogilvy & Mather in Chicago; and Havas' McKinney + Silver in Raleigh, N.C., sources said.

Presentations are scheduled for late January, according to one source. The Chicago-based client split with its previous agency, Publicis Groupe's Leo Burnett, Chicago, in November, citing strategic differences.

Agency representatives either declined comment or referred calls to the client. A client representative could not be immediately reached.