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Two years after launching its award-winning debut campaign for PBS, Fallon Minneapolis is set to break a new effort meant to differentiate the network further from its cable competition.
Four TV commercials, which debut on Aug. 5, depict how PBS programming can improve one’s life through inspiration, passion, empowerment and honesty.
One spot directed by François Girard (The Red Violin) shows a composer at a piano who finally finds inspiration from the pigeons outside his window. Another spot from Girard shows a magical performance by a string sextet.
Alfonso Cuarón (Y Tu Mamá También) directed the other ads.
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